TSANet (Technology Support Alliance Network), the industry’s largest vendor-neutral support alliance, has appointed Frank Cassell, VP of Customer Incident Management at Dell Technologies, to its Board of Directors.
“We are delighted to have Frank join the Board of Directors,” said Paul Esch, TSANet President. “Frank is a seasoned support executive who has demonstrated that Customer success isn’t just about solving problems—it’s about anticipating needs, leveraging data-driven insights, and building lasting relationships that drive business growth.”
“Effective multi-vendor collaboration demands seamless integration, strong communication, and a shared commitment to delivering customer-centric solutions.” said Frank Cassell. “I am honored to join the TSANet board, where I look forward to partnering with an exceptional group of companies and members who are dedicated to achieving customer success.”
Frank Cassell is the VP of Global Customer Incident Management at Dell Technologies. He is a seasoned professional specializing in customer success and sales enablement, focusing on global cloud and on-premises IT clients. Frank has enhanced customer availability by utilizing data from CSAT and NPS, along with RPA technologies, ensuring ongoing satisfaction and operational efficiency. He adopts a proactive approach, meeting regularly with C-level customers, partners, and sales executives to identify areas for improvement and aims to prevent escalations. Frank holds a Master of Business Administration (MBA) in High Technology Management from Northeastern University.
Frank joins the existing TSANet Board Members: Scott Froehlich (Red Hat), Jason Longpre (Nutanix), Darlene McNamara (Cisco), Richard Long (Actian Corporation), Ahmar Mohammad (Broadcom), Shawn McDonald (Google), Bina Hallman (IBM), Chandrasekar Gopalan (Microsoft), Jyotiram Pasupalak (NetApp) and Deepak Chawla (UiPath).
About TSANet
TSANet, founded in 1993, is a global, not-for-profit organization that provides a legal framework and collaboration system to promote multi-vendor problem-solving. We are a community of over 900 technology companies dedicated to enhancing customer experience, partner relationships, and employee satisfaction. www.tsanet.org.